Usually the period from March through May is the Dutch flower industry’s strongest season. It pulls in 7 billion euros, with an average of $30 million flowers sold daily. Tulip season usually lasts about eight weeks. Demand for tulips dropped precipitously as flower shops around the globe have shutdown because of the outbreak, consumers have gone into lockdown and celebrations have been canceled. For tulip growers in the Netherlands, the prices stalled over and over again to zero. The growers made the tough decision to destroy tulip stems. About 400 million flowers, including 140 million stems, were destroyed over the past month. While growers and distributors that primarily serve the local market are still able to sell flowers and plants domestically, those flower businesses that rely on international trade are worse off. The global flower export companies have lost about 90% of the seasonal revenues. At the same time, millions of visitors who trek annually to the blooming tulip fields, have canceled trips, and the effects have rippled out to related businesses. The flower parks have been shut down, that will cost an estimated $25 million in revenues.
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